Different joins Assure to launch Assure Analytics

2 min read

Sep 27, 2022 9:53:03 AM | Assure

Assure Analytics will surface data currently unavailable to the private investing ecosystem

SALT LAKE CITY (September 23, 2021) — Today Assure announced the introduction of Assure Analytics, a new group that will leverage data from over 7,000 Assure SPVs to provide investors, deal organizers and founders greater transparency into the private investment market. Assure Analytics will be led by the team behind DifferentFunds.

Assure Analytics will provide unprecedented transparency into private venture deals, reporting on trends and best practices to further democratize venture capital. Through the analysis and surfacing of data from thousands of deals, LPs and emerging managers will gain actionable insights for structuring and administrating deals to create impact for their investors and communities.

The primary rationale for the launch of Assure Analytics is to expand the knowledge base available to entrepreneurs and investors. “With a dedicated business unit focused on surfacing the data from the hundreds of Assure SPVs we close each month, LPs and managers will be smarter and able to further focus on investments that align with their objectives,” said Jeremy Neilson, CEO and co-founder of Assure. “Additionally, by providing transparency into deal data, Assure Analytics will help level the playing field for underserved and underfunded communities.”

Different built a unique approach to venture data, cataloging 100-plus variables across thousands of venture firms, funds, and individual GPs. As part of its work with VCs and LPs, Different leveraged this data to publish a series of groundbreaking reports and articles with the explicit purpose of shedding light on opaque and overlooked areas of the venture industry. The team will expand on this work with the launch of Assure Analytics.

“The private markets have long struggled with a paucity of data and insights around the various asset classes. This has led to black-box investing, a persistence of outdated pattern-matching, and biased investment sourcing and selection,” says Leslie Jump, former CEO of DifferentFunds and now Managing Director of Assure Analytics. “At Different, we started to tackle this for the venture capital industry. Now with Assure, we can unleash the transformational power of transparency for investors across the capital stack, from angels to syndicators to multi-generation family offices. 

Founded in 2012, Assure led the market in providing comprehensive structuring and administrative services for the syndicate and venture investment community. The company has led the movement to democratize private investment, in large part by reinventing the SPV. Assure created the structuring and administration engine used by such innovators as AngelList, EquityZen and Republic to provide a new class of fast, cost-effective SPV entities for clients ranging from angels and VCs to syndicates. 

Since 2013, when Assure established the SPV services industry category, the company has consistently achieved 2x annual growth on its SPV activity. The company has closed more than 7,200 deals, surpassing $8 billion under management, for a client base that has surged to more than 1,400. 

About Assure 

Assure is the pioneering, industry-leading provider of comprehensive structuring and administrative services for the syndicate and venture investment community. The company offers professional, high-quality services and innovative fund administration software that streamlines setting up, closing and managing back-office fund administration for angel and private asset investing. Assure’s experience and volume significantly outpaces other fund administrators. The company’s approach, which allows clients to structure and close deals faster, cheaper and with more transparency, helped pave the way for the ascendance of the “super angels,” special purpose vehicles, micro VCs and syndicates. The company has worked with more than 1,400 clients, including AngelList, EquityZen, Forge, Tribeca Angels, LAUNCH and Bitwise, structuring and closing more than 7,000 deals with over $8 billion assets under administration. Assure offers a full suite of services, including special purpose vehicle administration, VC fund administration, fund accounting, fund taxes, fund document templates, Exempt Reporting Advisor (ERA) services, KYC/AML services, and 506(c) accreditation. For more information about Assure, please contact us.

About Different 

Different is the first platform built to scale venture capital. The company helps institutions and family offices discover, analyze, diligence, and select venture capital funds. Different combines a deep understanding of the venture ecosystem with institutional-grade research and due diligence. Their network spans 100+ markets, in the U.S. and internationally. Different tracks the venture industry, monitoring over 4,300 funds that invest in 30+ sectors and with over 50% GP diversity. The team blends expertise in venture, technology and financial services. Learn more at