Assure Announces Major Investment Into BoomStartup

Tara Spalding tapped as new Managing Director to spearhead new programming and the launch of a BoomStartup pitch event. 

BoomStartup Blog Header


SALT LAKE CITY (Jan. 18, 2021) —As part of its continued growth plan for the BoomStartup accelerator, Assure is pleased to announce the appointment of Tara Spalding as Managing Director. Mrs. Spalding’s appointment is a strategic move to enhance the company’s robust suite of solutions offered to founders, companies, investors and deal organizers.

Assure CEO Jeremy NeilsonSays Assure co-founder and CEO Jeremy Neilson, “With Tara Spalding joining Assure and leading BoomStartup, we will be adding services and programs that can put critical early-stage capital into the hands of founders quicker. Through this new program and our unique platform, we will have a comprehensive solution to guide founders during this ever-changing economic environment.”


BoomStartup Managing Director Tara Spalding

About Tara Spalding, BoomStartup Managing Director

Tara Spalding has a rich and expansive background within the private equity and investment areas. Previously, she was the Founder and President of Hen House Ventures, a startup incubator based in Salt Lake City, Utah. She began her high-tech career in Silicon Valley when she taught herself to code software, she became the first employee, and eventually VP of Marketing at SugarCRM. Her experience also includes roles as CMO at GroundWork Open Source, VP Marketing at Magnet Systems, and co-founder and CPO at BenchPick. Mrs. Spalding is on the board of directors for, frequently hosts startup workshops at the University of Utah Lassonde Institute and for the UVU Entrepreneur program. She was chosen as a 2020 Utah Business Top 30 Women to Watch. Mrs. Spalding is motivated to help companies who intend to better the world through technological innovations but need a path to fund and grow their business.

She says, “I am excited to bring my experience and background to BoomStartup and Assure, and I am especially looking forward to expanding the current accelerator services and cohort programs to extend the reach of BoomStartup. I’m especially pleased to announce the newest pitch competition, which will highlight the valuable services we provide.”

BoomStartup’s open pitch competition will launch the 2021 accelerator program, financially rewarding early-stage startups who are focused upon innovations that are categorized as impact, health and wellness, productivity, financial, rural, energy, end education. More information here:


Assure CRO Katie NeilsonAccording to Assure co-founder and CRO Katie Neilson, “We are really excited about the knowledge, expertise, and energy that Tara is bringing to the BoomStartup community.  Bringing her aboard is a win-win to bolster business funding options and opportunities, as well as providing accelerator services to a greater number of startups.   Now, with increased investment and through Tara’s leadership, we look forward to successfully advancing the development of a new cadre of leading innovators and founders worldwide.”


About BoomStartup

Founded in 2010 and acquired by Assure in 2019, BoomStartup is a startup accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services. BoomStartup has been consistently ranked as a top U.S. accelerator and has helped more than 1,200 companies. BoomStartup graduates have raised more than $55 million in early-stage capital. With its acquisition by Assure, its portfolio companies will now have access to Assure’s industry-leading Glassboard Platform and professional services.  For more information about BoomStartup, visit

About Assure

Assure is the pioneering, industry-leading provider of comprehensive structuring and administrative services for the syndicate and venture investment community. The company offers professional, high-quality services and innovative software that streamlines setting up, closing, and managing back-office fund administration for angel and private asset investing. Assure’s experience and volume significantly outpaces other fund administrators. Its approach, which allows clients to structure and close deals faster, cheaper and with more transparency, helped pave the way for the ascendance of the “super angels,” special purpose vehicles and micro VCs. The company has worked with more than 300 clients, including AngelList, EquityZen, Tribeca Angels, and Launch, structuring and closing more than 5,500 deals with over $4.7 billion assets under administration. Assure offers a full suite of services including special purpose vehicle (SPV) administration, VC fund administration, fund accounting and fund taxes, fund document templates, Exempt Reporting Advisor (ERA) services, KYC/AML services, 506(c) accreditation, and bookkeeping. For more information about Assure, visit


Press and Interview Inquiries, Please Contact:

Matt Law | VP of Marketing


Topics: Press