How Organizers Raise SPVs: High Investor Retention vs. High Selectivity Strategies

Building and activating an investor network is both an art and a science. Networks behave differently depending on the target asset class, the specific deal, the network size, the composition of individuals and firms, their own priorities and concerns (such as diversification vs. wealth accumulation vs. preservation), market dynamics, and much more. 

For any given deal, every organizer asks which investors in their network will participate, and which investors from a previous SPV will return.

All SPV organizers have an investor network – whether it's just one investor or dozens. To help offer perspective on the topic and inform how organizers approach their capital raises, Assure Analytics is assessing investor behavior around SPVs. In this first article, we look at investor retention. 

The 50K Foot View:
Two Strategies Emerge

SPV organizers generally split along two investor engagement strategies when it comes to raising multiple SPVs. 

The first is a strategy that we’ve deemed “high retention.” These are organizers that consistently rely on a large portion of investors from each SPV to return and re-back the organizer’s subsequent SPV. These organizers can be thought of as cultivating a tightly knit network of “loyal” investors who reliably invest in an organizer’s deals.

The second strategy, which is on the opposite end of the spectrum and can be thought of as “high selectivity,” leans more heavily into the flexibility advantage of single asset SPVs. These organizers don’t consistently see a large portion of investors returning to back subsequent SPVs. Instead, this strategy appears to recognize that a major appeal of SPVs to an investor network is the ability to selectively back a subset of the organizer’s deals. This naturally results in lower retention, as each investor in an organizer’s network only invests in those deals that align with that investor’s strategy and needs.

High Retention vs High Selectivity

Of course, each strategy can be an effective way to raise multiple SPVs, and plenty of organizers successfully close subsequent vehicles with either approach. In this article, we’ll break down the prevalence of each investor retention strategy, and identify characteristics of SPVs that exhibit high retention vs. high selectivity.


To explore investor retention, this analysis looks at Assure SPVs raised by organizers with a known subsequent SPV. The analyzed sample size consisted of approximately 3,000 SPVs raised by about 350 organizers between January 2015 and June 2022. Investor retention is defined as the proportion of investors in the current SPV that go on to back the subsequent SPV by the same organizer. “High investor retention” has been defined as having an investor retention rate of at least 50% (meaning that at least 50% of investors that participated in the prior SPV, also participate in the next SPV of a specific organizer), while “high selectivity” is defined as having a retention rate of less than 50%. 

High Retention vs. High Selectivity: Prevalence of Each Strategy

First, to explore whether retention rates really are “strategies” as opposed to a random characteristic of every individual SPV, we looked at the correlation between investor retention from a prior SPV and retention in the subsequent SPV.

As the below scatter plot and trendline show, there is indeed a high degree of correlation between the two. In other words, if an SPV had a higher percentage of investors returning from the previous SPV, they tend to also see a higher percentage of investors return for the next SPV.

The resulting “stickiness” of investor retention supports the hypothesis that organizers cluster around different investor retention strategies: some organizers consistently see large numbers of investors returning again and again, while others pull from a different subset of their investor network each time they raise an SPV.

Of course, the scatter plot also makes clear that these strategies aren’t cut-and-dry. Plenty of SPVs diverge from the trendline and exhibit high retention from prior SPVs but low retention in subsequent SPVs, and vice versa. Intended strategies obviously don’t always pan out. And organizers may choose to branch into new assets, new industries, etc. as they do more deals, which may in turn impact their retention strategy. But given the degree of correlation, it’s nonetheless insightful to report on general differences between SPVs with high and low retention.

Investor Retention-Stickiness

So just how common are high retention and high selectivity strategies? 

We found approximately 18% of SPVs exhibit high retention rates, defined as having at least half of investors returning for the next SPV by the same organizer. Consequently, it seems the primary approach by organizers is a high selectivity, low-retention strategy.

The prevalence of each investor retention strategy varies rather significantly by organizer type (venture capital firm vs. angel group vs. real estate fund, etc.). 

Specifically, Angel Groups, Family Offices, and Individual organizers exhibit greater rates of high investor retention, while VC firms and Syndicate Funds are more likely to fall in the high selectivity group.

Logically this tracks: Angel Groups, FOs, and Individuals all tend to be raising capital from a tight network of investors, often those that the organizer has personally known for a while and has established trust or loyalty. 

VCs, in turn, often use SPVs for sidecar and follow-on deals that may resonate with (or only be offered to) a specific subset of their funds’ LPs. Some VCs also use SPVs to syndicate pro rata more widely and ‘court’ prospective investors for their future funds.  Syndicate Funds are more likely than other groups to be leveraging SPVs for the exact reason of flexibility: the option to invest on a deal-by-deal basis.

Retention IconCharacteristics of High Retention SPVs

High retention SPVs exhibit a few characteristic differences relative to high selectivity ones.

First, high retention SPVs tend to be smaller. The median capital raised by a high retention SPV is $310K versus $515K for high selectivity SPVs. 

Investor Retention-SPV Size

High retention SPVs also tend to raise their capital from fewer investors, each contributing smaller checks. The median high retention SPV has 9 participating investors with an average capital per investor of $27K. The median high selectivity SPV, meanwhile, has 14 participating investors with an average capital per investor of $36K.

Logically, it’s easier to retain a high proportion of investors when there’s a smaller set of investors that need to be wrangled for each deal, as well as when the commitments from each investor are smaller.

Investor Retention-No Investors

High retention SPVs also set lower investment minimums and are less likely to charge a management fee. While the average high retention SPV sets an investment minimum at $34K, that figure is $64K for high selectivity ones; and whereas just 4.6% of high retention SPVs charged a management fee, 13.4% of high selectivity ones did.Investor Retention-Invest Min


Investor Retention-Mgmt Fees

Additionally, high retention SPVs tend to deploy their capital more quickly. The median high retention SPV signs its first purchase agreement just 22 days after forming, while the median high selectivity SPV does so 33 days after forming. And although the type of purchase agreements used does not vary significantly between high retention and selectivity strategies, high retention SPVs are a bit more likely to invest via SAFE (24% do so compared to 20% for high selectivity SPVs).

Investor Retention-Deployment Speed


Choosing a Strategy

As mentioned before, both high retention and high selectivity strategies successfully allow organizers to raise subsequent SPVs and cultivate an investor network that simplifies the fundraising process.

However, the analysis here makes clear there are meaningful differences in how organizers opting for each strategy leverage SPVs. Those taking the high retention route tend to raise smaller SPVs from fewer investors, each of whom contributes (on average) less capital. They also lean away from management fees, set lower investment minimums, and more quickly deploy the capital they raise into underlying assets.

That said, these norms aren’t hard-and-fast rules – they are simply benchmarks, from which organizers inevitably deviate, even from one SPV to their next. Organizers can pursue, and have, a high retention strategy while raising larger SPVs with higher minimums and charging a management fee.

And while retention strategies are one component of SPV investor management, in a coming piece we’ll explore another: network activation. Specifically, looking at characteristics of SPVs that successfully activate a large percentage of an organizer’s network.


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Topics: SPV, For Organizers, Analytics