The Her CEO Journey Podcast  hosted by Christina Siahli, CPA, CA,  features guests and explores the financial and business challenges women face on the entrepreneurial journey to success.

In this episode, Assure client Michelle Eichner who is a successful cofounder of multi-million dollar bootstrapped cloud startup, discusses her personal experiences, as well as how to use SPVs to help in capital raises. She also explains why business projections are crucial for your financial model.

During the interview, Michell also tackles the benefits of attracting investors, and using SPVs.