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VC fundraising DECK REPORT

Assure Analytics Report
September 2021

The 2021 VC Deck Report is the first and most in-depth analysis of venture capital fundraising decks. Leveraging Assure Analytics' proprietary framework that catalogs concepts, copy, and design elements within presentation decks, the report sheds light on how VCs structure their fundraising narratives and pitch prospective LPs. Insights are derived from analysis of over 100 venture decks and nearly 3000 slides.

Why this report? 
The VC fundraising deck is the framework for the first conversation and initial consideration that General Partners of venture firms have with prospective Limited Partners who are considering investing in their fund. An effective deck not only secures meetings but also sets the tone for conversation. 

VC Deck Fundraising - Performance

While every VC knows how they tell their story to LPs, they often know little about how their peers and competitors portray themselves to prospective investors. Similarly for LPs — while a small subset have reviewed decks at scale — many have not. This report sheds light on what’s standard versus differentiated in the most critical tool of any venture capital raise. 

 


KEY
TOPICS

  • How VCs structure fundraising narratives
  • Comparative analysis of different funds
  • Where fundraising concepts appear in decks
  • Most and least common concepts
  • Common / overused words
  • The ‘average’ deck design
  • Use of color and other visual elements

DOWNLOAD THE 2021 VC FUNDRAISING REPORT